Priscillia Otukoya
March 25th, 2023

Discussing Web Analytics Tools

An image of the web analytics data flow

Knfrmd's List of Web Analytics Tools

  • Tealium IQ & EventStream
  • Adobe Analytics
  • Google Analytics
  • Google Tag Manager
Tealium

The Tealium Customer Data Platform comprises the Tealium EventStream and the Tealium Tag Management System.

Tealium IQ

Tealium IQ TMS for client-side data collection helps put you in charge of your company's marketing executions by allowing you to quickly position new vendor tags and make changes to existing ones through its user-friendly console. Its fast, scalable web analytics technology offers tools that assure you of your project's productivity, security, and quality—simplifying tag management. Its well-equipped ecosystem offers over 1,300 turnkey vendor integrations via tags and APIs. Your company can easily deploy and manage vendors' tags, test any new technologies, and take charge of all marketing technologies in one stack.

Tealium EventStream

You must be clear on your long-term goals before you can begin your organic marketing campaign. Increasing brand visibility, customer loyalty, and sales are just a few examples of these goals.

Adobe Analytics

You must be clear on your long-term goals before you can begin your organic marketing campaign. Increasing brand visibility, customer loyalty, and sales are just a few examples of these goals.

Google Tag Manager

Google Tag Manager allows you to efficiently update measurements and related code tags on your websites and mobile apps. Google Tag Manager comes with a web-based user interface to set up tags and establish triggers that cause your tags to activate when users request or trigger them. This allows you to know how to simplify and automate your tag configurations. And Google Tag Manager container can replace all other manually-coded tags on a site or app.

Conclusion

The best web analytics tools may help your business succeed by gathering the data required to provide your team with the accurate predictions, recommendations, and insights to expand your brand and better understand your audience.

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